Digital Business & Entrepreneurship

The programme of the Summer School in Winter

The Digital Business course takes place exclusively during the holidays at German universities following the winter semester and lasts two weeks.

Almost all course sessions are taught by experienced English-speaking lecturers from South African universities and South African companies. Ulrich Clef, Managing Partner of c/c/c and lecturer at several German universities for many years, is the course leader - also on site in Cape Town.

Course times: Monday to Friday from 9.00 to 17.00, on the last course Friday until 14.00. In a fortnight, that's a total of 88 teaching units of 45 minutes each, corresponding to six hours per week in an entire university semester. Weekends are free to get to know the country and its people independently. There are three leisure events included in the course: a get-together on the first Monday at the beginning of the course, a city tour with township tour (probably on Friday afternoon of the first course week) and a get-together on the evening of the last course day.

Digital Business & Entrepreneurship in Cape Town

Next course: 21 February to 4 March 2022
88 lessons á 45 minutes, township tour, 2 get-togethers 

Registrations for 2022 are possible from June 2021. However, you are welcome to contact us at any time by email or telephone.

Students organise their own travel, accommodation and meals at their own expense. We are happy to work with our local partner who specialises in student accommodation. Cape Town also offers a wide range of affordable Airbnb accommodation.

The course programme´

  • Digital Business English
  • Cross Cultural Challanges (Prof. Chris Friedrich)
  • New Business Development (Wesley Clarence)
  • Digital & Start-up Management
  • Content & Creation Websites / Social Media
  • Digital Currencies
  • eCommerce        
  • SEO Search Engine Optimisation
  • SEA Search Engine Advertising
  • Social Media Marketing
  • Mobile Marketing & Apps
  • Data-based Marketing
  • Data Protection in Europe
  • Cyber Security
  • Augmented & Virtual Reality
  • Artificial Intelligence
  • Extra: Township Tour  

(subject to change)     

The Lecturers

Prof. Dr. Chris Friedrich has successfully founded two companies. He later became a professor at the University of Applied Sciences in Giessen and at the University of the Western Cape in Cape Town, where he headed the Department of Business Development. He has worked in various European and African countries as well as in Asia and South America. His research focuses on success factors of entrepreneurs. More...

Dr. Fawzy Basardien holds a PhD in Business Administration from the University of Cape Town (Graduate School of Business) and has several years of experience in teaching, research and consultancy. In the 1990s, he established several businesses, including in the minibus and taxi industry, the plastics and rubber recycling industry, the retail sector and the renewable energy industry. In 2012, Fawzy founded a training company that focuses on entrepreneurship and management training. His latest initiative includes a thermal paint that is distributed throughout South Africa.

Wesley Clarence (Ph.D.) is a lecturer in Business Administration at the Cape Peninsula University of Technology and the College of Economics and Management Sciences, Unisa, in South Africa. He previously taught at the University of Cape Town and the School of Business and Finance at the University of the Western Cape. His teaching and research interests span all areas of entrepreneurship and strategy in the context of family businesses. His current research extends to corporate entrepreneurship and transgeneration within the South African wine industry. Prior to lecturing, he founded three successful businesses in the travel and tourism and FMCG sectors. More...

Goosain Solomon is a lecturer in Entrepreneurship & Small Business Management and Organisational Diagnosis and Mentorship in the Department of Business Management at Stellenbosch University. He was formerly at the University of the Western Cape (UWC). Prior to teaching, he held a plant manager position in the engineering industry. Exposure to Business Management at UWC ignited his passion for entrepreneurship and small business. He was invited to teach and manage the Entrepreneurship Development Unit (EDU), an outreach arm of the Department of Business Management at UWC. Through the EDU, they procured research and consulting assignments from agencies at the local, regional, provincial and national level. His teaching and research interests are focused on entrepreneurship, small business management, and organisational diagnosis. Research topics include growth, resource configuration, productivity, competitiveness, innovation, leadership, and high-performance organisations. He presented his research at national and international conferences, participated in international research projects, and successfully published in local and international journals and a chapter in a book on incubation. He is completing his dissertation towards a PhD focused on ‘Business Incubation in South Africa’.

Further lecturers here shortly.

Direct contact:  mail(at)digital-business.school

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