Curriculum Vitae Ulrich Clef

Professional vita

Bertelsmann Publishing Group, Munich: Assistant to the division manager
AVE / Verlagsgruppe von Holtzbrinck: Head of Marketing and Commercial Director for the Radio & TV division
Gong /Sebaldus Group: Head of the Electronic Media Division. In this function, Managing Director of RTL München Life, BLW Bayerische Lokalradio-Werbung, BLR Bayerische Lokalradio-Programmgesellschaft, Funkhaus Regensburg and responsible for all radio and television activities of the group.
SEA Spiess Ermisch Abels Advertising Agency: Management Director Public Relations Unit
Target Radio: Managing Director

Current activities

Managing partner of c/c/c Clef Creative Communications GmbH in Munich, Germany
Lecturer at Rosenheim University of Applied Sciences - Media Management, Marketing and Communication
Lecturer at the Rheinische FH Cologne
Lecturer Steinbeis University, Berlin and Munich
Lecturer Leipzig School of Media, Leipzig
as well as at other universities, vocational academies and private institutes
Coach and consultant for media and marketing
Author of specialist books and articles
Presenter of events and the TV show "M - Marketing Medien Macher".

Voluntary activities

Chairman of the jury for the VisionAward (since 2006)
Member of the jury BCP Best of Corporate Publishing / BCM Best of Content Marketing (since 2005)
Member of the Services Committee of the IHK for Munich and Upper Bavaria (since 2006)
Member of the Media Working Group of the IHK for Munich and Upper Bavaria
President of the Marketing-Club Munich e. V. (until December 2005)
Member of the Programme Committee for the German Marketing Day of the German Marketing Association (until 2006)
Initiator and Chairman of the jury for the Munich Marketing Prize (until 2006)
Member of the advertising spot jury of the LfM (until 2005)

Publications (selection)

1986: "Video communication"
1988: "Die Ausgezeichneten: Success trails and performance criteria German Marketing Award Winners".
1995: "Handbuch Radio-Marketing"
1998: "Die Ausgezeichneten" (complete new edition)
1999:  "Markenvisionen (Brand Visions""
2003:  "Die Ausgezeicheten" (complete new edition)
2007: "100 Prominente Plätze"
2014: "Kommunikationsmanagement im digitalen Zeitalter"
2019: "Crossmediale Kommunikationsplanung - Der Online-Marketing-Mix"
In addition: various golf books and travel guides
in preparation:"New Media Management"