The School of Digital Business Cape Town combines business management, marketing science and digital expertise in a highly attractive program that imparts interdisciplinary competencies.
In a two-week course, which takes place in the German winter and thus in the South African summer, students acquire specialist knowledge in various areas of digital transformation and entrepreneurship as well as digital marketing and management. All topics are taught in compact, practice-oriented, half-day teaching units. The new digital world brings new job profiles and makes new demands on employees' skills: leadership skills, interaction in groups, marketing skills, technical knowledge, flexibility, intercultural knowledge, social commitment and a confident command of the English language.
The program offers participants the following perspectives:
Acquire practical and relevant knowledge from the new areas of digital business
Develop specific English skills
Expand social and cultural understanding
Stay abroad as a plus point for applications
Duration: 2 weeks - with possibility of extension for a private stay before/after
Lecturers: from university and top experts from international or South African companies
Course language: English – German course leader
Next session: 22nd February – 5th March 2021